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Aimer Sexy Lingerie Fashion Show 2010-2011 | Black Lure | [Part 1]
5 Amazing Ways to Utilize Your CPA Website and Communicate with Clients
If you're trying to grow your accounting firm these days, you need to be online. The web opened entirely new horizons for all types of businesses and, providentially for your practice, many of your competitors are not yet fully exploiting forward-looking CPA website marketing methods. Opportunities still abound in most markets for accountants who are able to take advantage of a few basic online marketing methods to draw new clients into their firms. However, once you've invested in an outstanding CPA Website, are you letting possible customers get away by failing to respond to inquiries in a timely manner?
Service firms run into five problems when first getting into the web space. If companies aren't prepared to meet the unique challenges of successfully managing an online presence - article marketing, social networking, even online advertising - then failure is a distinct possibility.
But what if you haven't planned ahead for the increase in communication? What if you aren't sure how to find the blog comments and respond to them?
Keep the following points in mind as you strategize how to keep your customer relationships strong, even online.
Got a Comment on Your Blog? You MUST Respond!
Making a blog is an excellent way to attract a customer base and keep the world informed about where your business is heading. However, be prepared for feedback – and be prepared to answer that feedback, too. It's polite to answer someone who's taken the time to read what you've written: addressing questions and concerns at this level not only shows professionalism but also helps to prevent escalation.
Try handing off the blog comments to just one person in your firm. That way you're sure it's not falling through the cracks. You can also set your blog to send you (or whoever is in charge) an email for each new comment - making it that much harder to ignore your responders.
Respond in Good Time to Emails
We all know how easy it is to let the email flow through your inbox while you're trying to keep up with billable work. But the danger is that if you don't respond to email within a day or two at the most, your clients will feel neglected - which perhaps the worst impression to give them. You want them to feel attended to, not unimportant or dismissed. Try setting up an auto-response with your email client so that clients always get a swift reply. After that, it's best to reply as quickly as you can in person, even if it is just an "I will look into that" response in the interim.
Don't Ignore Forum Comments
An online forum is a website devoted to a particular topic that folks post questions and answers to. It doesn't need as much attention as a blog - but it's still critically important.
Forums are notoriously difficult to get to a popular state, so why would you leave questions unanswered and comments ignored? The more ways a customer has of reaching your company and getting a prompt, proper answer to their questions, the better. In short, if you can't devote a chunk of staff time to moderate your forum, you definitely should not create one.
Treat Twitter Seriously
The age of Twitter is here. Even if you can't stand this social networking microblogging phenomenon, your clients might be deeply involved in it. Folks are now using Twitter as a way to reach companies - and, alarmingly, lodge complaints against them. (They also say nice things, too.) Assume that folks ARE reading these comments and make sure you respond to them. It's certainly important for the person who leaves the message - but it's even more crucial for anyone "watching" your conversation to see that you haven't ignored your naysayers and supporters. Respond to negative and positive tweets alike: ask the user to contact your company for a resolution, or thank them for their positive comment. Remember, ignoring your clients online is a surefire way to lose business.
One note: Twitter is less important for the service professional than for the retail outfit or big brand. That said, it IS the wave of the future. Be careful not to ignore this new tool, even if you have evidence that your target market isn't using it - because they very likely will be soon.
Take Online Communication As Seriously As a Letter
In the days before email, companies received letters - and chances are they answered each one carefully and promptly. There's something about a paper version of communication that makes it seem more important. But let's face it: almost no one pens letters today. Email has taken the place of them - and even though email is used so casually in our social lives, in the world of business, it must be treated with as much care as you would a letter.
Staying in touch with your customer base and "keeping them in the loop" in the ways outlined above will help strengthen your connection to your clients and your professional image online for years to come.
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